What We Do Who We Help How It Works Pricing Website Builds Book a Free Audit
Scotland's SME Infrastructure Partner

Your business,
running itself.

Zell builds and manages the digital infrastructure that captures every lead, converts every enquiry, and eliminates the admin that's costing your business every single day.

Book a Free Discovery Audit See what we build →
£0Setup fees on any tier
FreeDiscovery audit — always
ZeroTechnical work for you
NoMinimum term or lock-in
CRM & Lead ManagementMissed Call Text-BackAutomated Follow-UpBooking SystemsReview GenerationUpsell AutomationPipeline ManagementRevenue DashboardsNo-Show ReductionRe-Engagement CampaignsCRM & Lead ManagementMissed Call Text-BackAutomated Follow-UpBooking SystemsReview GenerationUpsell AutomationPipeline ManagementRevenue DashboardsNo-Show ReductionRe-Engagement Campaigns
What we do

Systems that run your business for you.

Most businesses lose revenue every day — missed calls, no follow-up, manual processes that eat hours. Zell builds your entire digital infrastructure, manages it, and improves it. You do nothing technical. Ever.

01
CRM & Lead Management
Every lead, call, and enquiry captured automatically in one place. No spreadsheets, no missed follow-ups, no leads going cold while your competitor answers first.
02
Missed Call Recovery
Someone calls and nobody answers. Within seconds they receive a personalised text. The lead stays warm. The job doesn't quietly disappear to whoever picked up next.
03
Booking & Automation
Online booking wired directly into your CRM. Automatic reminders that eliminate no-shows. Re-booking sequences that fill empty slots before you've noticed them.
04
Revenue Intelligence
A custom dashboard showing every lead, booking, review, and revenue figure across your business — in real time, on your phone, with zero effort on your part.
Who we help

Built for businesses that deserve better.

We work with Scottish SMEs across five sectors where the gap between what a business earns and what it could earn is measurable, specific, and fixable.

Tradespeople
Missed calls on-site are missed jobs. Automated recovery and follow-up means every enquiry gets a response — even when you're elbow-deep in a job.
PlumbersElectriciansBuildersLandscapers
Health & Beauty
No-shows and empty slots cost thousands every month. Automated reminders and rebooking campaigns fill your calendar without a single manual message.
SalonsBarbersPhysiosPTs
Hospitality
After-hours enquiries lost, OTA dependency eating margin, direct bookings missed. Zell captures every enquiry and converts it — around the clock, without you.
HotelsB&BsGlampingRestaurants
Professional Services
High-value leads need fast follow-up. Zell automates the pipeline so no prospect waits more than minutes for a response — whenever they choose to enquire.
AccountantsSolicitorsEstate Agents
Rural & Estates
Complex operations, multiple revenue streams, high-value guests. Zell manages the full infrastructure so the estate runs with the efficiency it deserves.
EstatesFarm DiversificationRural Tourism
Need a website too?
We build premium websites for businesses that need a proper online presence — scoped and quoted after your free audit. Find out more →
How it works

Simple. Fast. Done for you.

No technical knowledge required. No setup complexity. One conversation is all it takes — we handle everything from there.

01
Free Discovery Audit
Our team spends 45 minutes mapping your business — where revenue is being lost and what the right system looks like. You receive a written report and a clear recommendation. No charge, no obligation.
02
We Build It
We build your entire system — CRM, automations, pipelines, booking, sequences — all custom to your business. Every automation is tested end to end before we go anywhere near a live client.
03
You Go Live
We walk you through everything that's running. From this point, your leads are captured, followed up, and managed automatically. You don't touch a thing.
04
We Keep Running It
Zell doesn't disappear after launch. We check in every month, maintain and improve your system, and send a written performance report showing exactly what your infrastructure delivered.
Start with a Free Discovery Audit
01Business.We begin with your business — not our technology.
02Infrastructure.What we build is serious. Not a tool. Infrastructure.
03Simplified.You run the business. We run the systems.
Pricing

Transparent pricing. No surprises.

Every client relationship begins with a free Discovery Audit. We identify precisely where your business is losing money, recommend the right tier, and build it for you. No setup fees. No minimum term. Cancel with 30 days notice.

Start here — always

Free Discovery Audit

A structured 45-minute session with our team. We map your business, identify exactly where revenue is being lost, and present the right plan with a full ROI case. No charge, no obligation, no sales pitch.

  • 45-minute structured business assessment
  • Written report delivered within 24 hours
  • Tier recommendation with ROI case built in
  • No obligation to subscribe
Free
always
Book your audit →
Tier 01
Starter
£97/month
Solo traders, window cleaners, gardeners, dog walkers — anyone operating alone who is losing jobs to missed calls and no online presence.
What's included
  • Missed call text-back — fires the moment a call is missed
  • Google review request automation
  • Basic booking calendar — clients book themselves
  • Dedicated business phone number
  • Simple contact pipeline
  • Two-way text and email conversations
  • Email support
Best for
Solo operators losing jobs to missed calls
Start with a free audit
Most popular
Tier 02
Core
£297/month
Small trades, salons, physios, small professional services — businesses with staff where leads go cold and bookings get missed.
Everything in Starter, plus:
  • Full CRM setup and ongoing management
  • Automated lead follow-up sequences
  • Pipeline board with deal tracking
  • Full booking calendar system
  • No-show & rescheduling automation
  • Email marketing campaigns
  • Survey and form builder
  • Invoice and payment tools
  • Social media planner
  • All reporting and analytics
  • Monthly account review call
  • Monthly performance report
Best for
Businesses where leads go cold and nothing gets followed up
Start with a free audit
Tier 03 · Premium
Partner
£597/month
Estates, holiday lets, rural tourism, multi-location and premium hospitality — established businesses with multiple revenue streams.
Everything in Core, plus:
  • Upsell & cross-sell sequences
  • Re-engagement campaigns for dormant contacts
  • Multi-pipeline management across revenue streams
  • Custom reporting dashboard
  • Website, blog and membership tools
  • Community and affiliate management
  • Regular account reviews
  • Quarterly strategy review
  • Priority support — fastest response times
  • Proactive optimisation — we identify gaps and act
Best for
Established businesses wanting full-service infrastructure management
Start with a free audit

Need a website built?

We build premium websites for businesses that need a proper online presence — scoped and quoted individually after your free discovery audit. Essential from £500, Professional from £900, Premium from £1,800.

View website builds →
Ad hoc technical support
Available to all clients — platform training, new workflows, technical questions. Booked in advance.
£75/hr · min 1 hour

Stop losing revenue every day.

Book a free Discovery Audit. We map your business, identify precisely where revenue is being lost, and present a clear plan. No obligation. No complexity. No charge.

Book a Free Discovery Audit
No setup fees · No minimum contract · Free audit · 30 days notice to cancel