Scotland's SME Infrastructure Partner

Your business, running itself.

Zell builds and manages the digital infrastructure that captures every lead, converts every enquiry, and eliminates the admin that's costing your business every single day.

£0
Setup fees on any tier
Free
Discovery audit, always
Zero
Technical work for you
No
Minimum term or lock-in
CRM & Lead Management Missed Call Text-Back Automated Follow-Up Booking Systems Review Generation Upsell Automation Pipeline Management Revenue Dashboards No-Show Reduction Re-Engagement Campaigns CRM & Lead Management Missed Call Text-Back Automated Follow-Up Booking Systems Review Generation Upsell Automation Pipeline Management Revenue Dashboards No-Show Reduction Re-Engagement Campaigns
What we do

Systems that run your business for you.

Most businesses lose money every day without realising. Missed calls. Slow follow-ups. Hours wasted on jobs the computer could do. Zell builds your whole system, looks after it, and keeps making it better. You never touch the tech.

01

CRM & Lead Management

A CRM is just a smart address book for your business. Every call, message, and enquiry gets saved in one place. Nothing falls through the cracks. No spreadsheets, no lost notes, no leads slipping away because someone forgot to follow up.

02

Missed Call Recovery

Someone rings, you don't answer. Within seconds, they get a friendly text from you saying you'll get back to them shortly. The customer feels looked after, the job stays warm, and nobody quietly hires the next plumber on Google.

03

Booking & Automation

Customers book themselves in online. No phone tag, no back-and-forth emails. The system sends reminders so they show up, and quietly fills empty slots from your waiting list. All happening in the background while you do the work.

04

Revenue Intelligence

One simple dashboard on your phone shows you every lead, booking, review, and pound coming in. Live, as it happens. No spreadsheets, no maths, no end-of-month panic. You just open the app and see exactly how the business is doing.

Features explained

What each feature actually does.

We use the proper names so you know what you're getting. Tap any feature to see what it means for your business, in simple words.

A text message goes out automatically to anyone whose call you missed, within seconds. Keeps the customer warm so they don't ring the next business on Google.

A smart address book for your business. Every customer, every conversation, every job, saved in one place where nothing gets lost.

After someone enquires, the system sends them friendly reminder messages on a schedule you set. So leads don't go cold while you're busy doing the actual work.

Customers see your available times on a website and book themselves in. No phone tag, no double bookings, no back-and-forth.

After a job is done, the system politely asks the customer for a Google review. More 5-star reviews means more people trust you, means more bookings.

A visual board that shows every active customer and where they are in your process. Like a Trello board for your sales. You can see at a glance who needs chasing.

The system sends reminder texts and emails before appointments so people actually turn up. If they cancel, it offers the slot to someone on a waiting list.

Once a customer's bought from you, the system gently offers them related services or extras over time. Turning one-off jobs into longer relationships.

Quiet customers from six months ago get a friendly nudge. Often that's all it takes to bring them back. The system does it automatically.

One screen on your phone shows you every lead, booking, and pound coming in. Live, as it happens. No spreadsheets, no maths.

All your business messages, texts, emails, replies, flow into one inbox. Doesn't matter who's working that day, nothing gets missed.

For businesses with more than one revenue stream, say an estate that does weddings, holiday lets, and shooting days. Each one gets its own board so nothing gets mixed up.

Who we help

Built for businesses that deserve better.

We work with Scottish SMEs across six sectors where the gap between what a business earns and what it could earn is real, fixable, and measurable.

Tradespeople

Missed calls on-site are missed jobs. The system catches every one, even when you're elbow-deep in pipework, and follows up so no enquiry goes cold.

PlumbersElectriciansBuildersLandscapers

Health & Beauty

Empty slots and no-shows cost thousands a month. Automated reminders bring people in, and rebooking sequences fill the gaps without anyone lifting a finger.

SalonsBarbersPhysiosPTs

Hospitality

Late-night booking enquiries lost to OTAs. Direct bookings going to the wrong inbox. Zell catches every enquiry and turns it into a booking, day or night.

HotelsB&BsGlampingRestaurants

Professional Services

High-value clients need a fast reply. The system makes sure every prospect gets a response within minutes, whatever time they sent the enquiry.

AccountantsSolicitorsEstate Agents

Rural & Estates

Lots of moving parts, high-value guests, multiple income streams. Zell runs the whole operation in the background so the estate works the way it should.

EstatesFarm DiversificationRural Tourism

Wellbeing & Fitness

Class bookings, membership renewals, and one-to-one sessions juggled across phone, paper, and apps. Zell joins it all up so nothing gets dropped.

GymsStudiosCoachesWellness Centres
Need a website too? We build them as well, scoped after your free audit →
How it works

Simple. Fast. Done for you.

No technical knowledge needed. No setup headaches. One conversation is all it takes. We handle everything from there.

01

Free Discovery Audit

We spend 45 minutes mapping your business. Where money's slipping away and what needs to change. You get a written report and a clear recommendation. No charge, no obligation.

02

We Build It

We build your whole system from scratch. CRM, automations, booking, the lot. Every piece is tested end-to-end before any real customer comes near it.

03

You Go Live

We walk you through everything that's running. From this point, your leads get captured, followed up, and managed automatically. You don't touch a thing.

04

We Keep Running It

Zell doesn't disappear after launch. We check in every month, keep the system in top shape, and send a written report showing exactly what your infrastructure delivered.

01

Business.

We start with your business. Not our technology.

02

Infrastructure.

What we build is serious. Not a tool. Infrastructure.

03

Simplified.

You run the business. We run the systems.

Pricing

Transparent pricing. No surprises.

Every client starts with a free Discovery Audit. We find exactly where your business is losing money, recommend the right tier, and build it for you. No setup fees. No minimum term. Cancel with 30 days notice.

Start here, always

Free Discovery Audit

A proper 45-minute look at your business with our team. We work out where revenue is being lost, show you the right plan, and explain how it pays for itself. No charge, no obligation, no hard sell.

  • 45-minute business assessment
  • Written report within 24 hours
  • Tier recommendation with ROI case
  • No obligation to subscribe
TIER 01

Starter

£97 /month
No setup fee · No lock-in

Solo traders, window cleaners, gardeners, dog walkers. Anyone working alone who's losing jobs to missed calls.

What's included
  • Missed Call Text-Back
  • Review Request Automation
  • Basic Booking Calendar
  • Dedicated Business Number
  • Simple Contact Pipeline
  • Two-Way Text & Email
  • Email Support
Best for

Solo operators losing jobs to missed calls.

Contact us about a free audit
TIER 03 · PREMIUM

Partner

£597 /month
No setup fee · No lock-in

Estates, holiday lets, rural tourism, multi-location, premium hospitality with multiple revenue streams.

Everything in Core, plus
  • Upsell & Cross-Sell Sequences
  • Re-Engagement Campaigns
  • Multi-Pipeline Management
  • Custom Reporting Dashboard
  • Website, Blog & Membership Tools
  • Community & Affiliate Management
  • Regular Account Reviews
  • Quarterly Strategy Review
  • Priority Support
  • Proactive Optimisation
Best for

Established businesses wanting full-service infrastructure management.

Contact us about a free audit

Need a website built?

We build premium websites for businesses that need a proper online presence. Scoped and quoted individually after your free discovery audit. Essential from £500, Professional from £900, Premium from £1,800.

View website builds →
Add-on

Ad-hoc technical support

Available to all clients for platform training, new workflows, or technical questions. Minimum 1 hour, booked in advance.

£50/hr
Min 1 hour · booked in advance
Get in touch

Let's stop the revenue leaks.

Phone us or drop an email and we'll arrange your free Discovery Audit, in person or on a call, whichever works for you. No forms, no hoops, no obligation.

Business hours
Monday – Friday · 9:00 am – 5:00 pm

No setup fees · No minimum contract · Free audit · 30 days notice to cancel